Google says welcome to the Cloud 2.0
Enterprises' initial entrance into the cloud is over and they witnessing the arrival of the Cloud 2.0. That's the word from Diane Greene, senior vice president for Google's cloud businesses.
The first phase of the cloud involved testing the waters, figuring out how companies could save time and in-house effort by having apps and services run in the cloud and using the cloud to store data. The top concerns were security and reliability.
Fast forward several years, and enterprises that have moved to the cloud have resolved most of their worries, figured out if they want a private, public or hybrid cloud, and chosen their vendors.
Now CIOs want to do more than store their data and run their apps in the cloud.
They want to use that crush of data to figure out business issues, such as why sales are going crazy in Europe or why certain laptops are selling in North America but not in Asia. Companies want to know what patterns are appearing in the data, and what the anomalies mean.
With the cloud and machine learning-based analytics tools, enterprises now are in a better position to get those answers.
"It's just a given now that you have a more cost-effective and reliable way of computing," Greene told Computerworld during Google I/O last week. "The 2.0 of the cloud is the data and understanding the data. Now that you're in the cloud, how do you take advantage of it so your business can operate at a whole new level."