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HTC has done it. The company's new flagship smartphone, the 10 (yes, that's the name, and no, I don't like it either), is a credible contender for Android greatness. I've spent a little over a week using it as my daily driver, and while the name still irks the hell out of me, the device itself doesn't. Mostly, anyway.
For a company that has seen some rough seas lately, I'm glad HTC has remembered how to make a great smartphone. The thing is, its competitors haven't been lazing around; they've been upping their game too, and now the contest for the crown is tougher than ever. When it comes to winning hearts, minds and market share, HTC is at a disadvantage. None of us can say what the future holds, but either way, the 10 is a step in the right direction.