Google+ only looks like a "ghost town" because all the activity is
happening behind closed doors, according to Vic Gundotra. The chief
Google+ architect shrugged off recent negative media reports at a SXSW
fireside chat Friday, saying that the social networking platform is the
"fastest-growing service we've ever seen at Google."
Speaking with moderator Guy Kawasaki, Gundotra, Google+ Senior VP of
Engineering, said Google+ has more than 100 million active users, 50
million of whom sign in once a day, according to Mashable.
"We're pretty impressed," Gundotra said. "We're pretty blown away by the adoption of Google+."
Gundotra dismissed recent news reports declaring the social-networking
service a failing enterprise. He said "the reason it sometimes appears
inactive is because the majority of its content is shared privately," according to CNET.
Google+ was launched
last summer as an alternative to Facebook, the runaway social
networking leader with more than 845 million members, to help keep
Google users in the search giant's network of sites longer and looking
at more ads.
The Google+ user base has grown at a rapid pace since bursting on the scene. Google reported back in January that Google+ had reached 90 million members, double the number it had just three months earlier. The site was opened to teens in late January, which could help user numbers grow further.
Gundotra told Kawasaki that Google+ was fundamentally changing how things were done at Google itself.
"Google+ could be viewed as Google 2.0," he said. "Google+ is the next
generation of all of Google becoming unified because it understands you
and your relationships. And so all services get better."