Blackberry devices, in comparison, accounted
for just 6.7 percent of traffic on Jumptap's network of more than 95
million monthly users, while Symbian made up 1.4 percent and Windows
Phone represented just 0.5 percent.
"With Google activating 850,000 mobile devices daily, it's no
surprise that Android has continued to outpace every other OS on the
market," Paran Johar, chief marketing officer at Jumptap, said in a statement.
BlackBerry, Symbian, and Windows Phone will face an "uphill battle"
this year just retaining market share, Jumptap predicted. Together,
these three trailing platforms will likely make up no more than 10
percent of the mobile OS market during 2012, the company said.
Meanwhile, the iPad still has the lockdown on the tablet market, but
the Kindle Fire is quickly proving itself to be a real competitor. In
January, the Kindle Fire accounted for 33 percent of all tablet traffic
on the network, while the iPad made up 48 percent. All other tablets
together accounted for 20 percent.
And, since the launch of the Kindle Fire in November, Jumptap saw a
50 percent jump in overall monthly tablet traffic on its network.
"These are the first signs of the exponential growth that will lead
to tablets blowing past PC sales by 2015," the company said in its
report. "However, tablets still account for only about 10 percent of
total Jumptap network traffic."
Jumptap's smartphone data mirrors recent data from Nielson
that found that 89 percent of those who purchased a smartphone in the
fourth quarter of 2011 chose an Android or iOS device, while just 6
percent picked a Blackberry.